Mulberry Group Plc pronounced clever cost control meant annual gain were improved than estimated, as a new government group tries to revive a fortunes of a struggling U.K. purse maker.

Pretax distinction before well-developed equipment was “slightly ahead” of expectations, a Somerset, England-based association pronounced Thursday in a statement. Analysts during Barclays carried their guess for annual practiced pretax distinction from 4 million pounds ($5.9 million) to 4.3 million pounds on Thursday.

Mulberry, that final month allocated a new arch executive officer, also pronounced full-year sales fell to 148 million pounds from 163 million pounds, in line with expectations. The introduction in Nov of a spring-summer collection — featuring bags labelled between 500 pounds and 1,000 pounds — carried sales in Mulberry’s possess stores, assisting alleviate a decrease in a indiscriminate business, a association said.

The opening in a second half of a year suggests Mulberry “has benefited from a repositioning behind to a core patron base,” Barclays researcher Helen Brand wrote in a note to clients. She has an equalweight rating on a shares.

Mulberry rose 2.6 percent to 898 pence during 9:30 a.m. in London, giving a builder of Tessie totes and Garden stilettos a marketplace value of about 540 million pounds.

“The enlivening sell trends over a final 5 months simulate a revived product offer and concentration on a customers,” Chairman Godfrey Davis pronounced in a statement.

Mulberry named Thierry Andretta as CEO final month. He transposed Bruno Guillon, a former Hermes International SCA executive who quit final year after a devise to pierce a code upmarket backfired, causing gain to tumble. The tradesman warned on distinction in October.

Celine accessories engineer Johnny Coca will join Mulberry as artistic executive in July. The association reports full-year formula on Jun 11.