Mobile Tucson boutique expects to go places
August 16, 2015 - garden totes
Sugar Skull Design started with a $350 purchase — one that owners Gabriela Fleming reeaaaaally wanted.
The striking and Web engineer was erratic around downtown Austin, Texas, on a mangle from a discussion for immature promotion professionals, when her crony forked out a extraordinary tiny purse.
“It had skulls on it, and she said, ‘It’s so you,’” recalls Fleming, a 27-year-old Tucsonan. “It was $350. we was like, ‘Oh, we can’t means that.’”
But, she suspicion about that clutch. A lot. She did some research, softened on a pattern and finished a chronicle large adequate to reason a cellphone, and afterwards posted a pic on Instagram that got a lot of social-media love.
Necessity, we see, is some-more than only a mom of invention — she’s also spawned some flattering cold accessories.
Three years after Sugar Skull Design strictly launched, Fleming has finished good adequate to quit her day job. Along with those clutches, she crafts glittery earrings, kitschy religious candles, pivotal fobs, bags and whatever else people ask her to make.
She splits her time operative as a freelance striking and Web engineer and regulating her Etsy emporium full of colorful creations, desirous by a mashup of pinup and rockabilly, Mexican informative traditions and cocktail culture. Prices start during underneath $10 for earrings and keychains and receptacle bags can run adult to $100, while clutches cost $25 to $60.
Sales have been going so good that after this month, Fleming’s Etsy emporium is going mobile.
She and fiance Chris McKulsky are putting a finishing touches on a 1959 Shasta Airflyte, that will offer as a mobile shop. She calls it a Sugar Shack.
They creatively bought it off Craigslist and figured they’d use a trailer to suffer a good outdoors.
“We thought, ‘Oh, we could go camping,’” she says.
But, make-up and unpacking her black Dodge Ram lorry for internal events, like 2nd Saturdays Downtown, became such a duty that converting a trailer into a rolling store seemed like a improved option.
“Hopefully it’ll be reduction stressful,” she says.
Fleming works out of her mother’s northwest-side home in a tiny studio congested with bolts of glittery vinyl, burble hang and wrapping fasten for mailing Etsy sales. A cluster of garden gnomes — she collects them — watch over her as she sews.
Creativity flows by Fleming’s family. She credits her relatives with instilling a enterprise to emanate in her and her dual brothers. Free time was always spent drawing, and by a time Fleming was in high school, she owned a sewing appurtenance and was screen-printing her possess shirts. Her best crony finished valuables and taught her a ropes.
When she headed off to Chapman University in Southern California, though, she was on a premed track. And miserable.
“I was out of my element,” Fleming says.
Her roommate forked out how she was always blueprint and suggested she try striking design. Turns out that was a most improved fit, and Fleming eliminated to Northern Arizona University while stability to blueprint and take as many art classes as possible.
Working during striking and Web pattern is fun — “It’s creative, definitely, yet it’s some-more structured,” she says — yet her loyal passion is entrance adult with fun products like her candles. She creates Photoshopped images on beyond transparencies to make religious candles featuring TV icons like Joan from “Mad Men” and characters from a dearly over “Parks and Recreation.” No some-more Beyonce, though.
“I got a stop and terminate from Beyonce’s people,” she sheepishly admits. There was no problem regulating her image, it’s only that Queen Bey’s name is trademarked.
Friends keep giving Fleming hurdles — like creation relating bridesmaid clutches or a diaper bag — and she adores a tradition work.
“It’s overwhelming to get someone’s reaction,” she says of a special requests.
Sugar Shack should be cruising a streets soon, with a grand opening set for October. Fleming talks about fasten Tucson Food Truck Roundup stops and is partial of a organisation of womanlike artists and entrepreneurs who do pop-up shows called Tucson Shoppy Hour. The organisation posts a arriving events on a Facebook page.
“I’m unequivocally during a place where I’m unequivocally happy,” Fleming says. “I see this going places.”
And not only since a Sugar Shack has wheels.