Milan in Full Bloom

September 22, 2014 - garden totes

The crowd-pleasingest eventuality of Milan conform week? Easy: a Marni flower market. To applaud a brand’s 20th anniversary, Consuelo Castiglioni and daughter Carolina, Marni’s executive of special projects, orderly a one-day pop-up flower marketplace during Milan’s Rotonda Della Besana. The 18th-century building formidable was totally remade with PVC and steel garden structures for sale planted in a weed outside, and inside a colonnaded space a souk-like atmosphere with stands offered live flowers, planters-slash-purses in archival Marni prints, and mini totes pressed with gardening tools. Homemade cakes and fresh-squeezed juices were on offer, along with brownish-red paper bags holding some quite juicy spiced nuts. The marketplace non-stop for a press preview shortly after Castiglioni’s runway show, that deserves a possess satisfactory share of superlatives for a approach it progressed from Zen-like combinations of black and white to a rebellious effusion of tone and print. Let’s only wish group Marni was means to restock before a open was invited from 3 to 8. Fashion uncover folk left a opening with cosmetic marketplace bags pressed full of uninformed bouquets (see Tommy Ton), 
and a necklace-making hire creatively recognised for kids with wooden beads, fabric strips, and cosmetic bottle tops cut into flowers was generally popular. Overheard during another brand’s runway uncover after in a afternoon: “I had to rip myself divided from a Marni flower market.” And again, watchful for nonetheless another uncover to start: “I wish we could only go behind to a Marni flower market.”

Tamu McPherson, Princess Deena Aljuhani Abdulaziz, Micol Sabbadini, and Anna Dello Russo; Consuelo and Carolina Castiglioni

A apportionment of a deduction from a eventuality will go to The Vimala Association, that advantages Tibetan children vital in India. The marketplace was a initial in a yearlong report of events that will symbol Marni’s anniversary.

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