Maison Goyard unpacks the trunks during a new Rodeo Drive flagship
August 22, 2017 - garden totes
Maison Goyard, a 225-year-old French oppulance luggage and accessories builder now identifiable by a particular Y-patterned motif, has picked Beverly Hills as a home of a second U.S. flagship store, a two-story, 1,400-square-foot space during 405 N. Rodeo Drive that non-stop for business on Aug. 18.
The garden-themed store only north of Brighton Way (it’s between Bulgari and Guess in a space before assigned by a Barbara Bui boutique) has a butter-yellow façade, a curtsy to a tone traditionally used to line Goyard trunks, and an interior allocated in immature trelliswork, coronet fixtures and mirrored panels. Clusters of potted palms and cactuses via and light streaming by skylights completes a decidedly Versailles-by-way-of-Huntington-Gardens vibe.
Smaller bags and accessories are displayed on a belligerent building (along with a label’s Chic du Chien operation of luxe collars, leashes, bowls and toys for �lite pooches, a collection that dates behind to 1890). Larger duffel bags and luggage are merchandised on a second floor, that is also home to a VIP space and a workroom, where a personalization of bags and accessories (one of a brand’s hallmarks) takes place.
Displayed on a upstairs walls are framed black-and-white photographs of some of Goyard’s famous customers alongside their stacks of superb trunks and suitcases: a 1956 print of a Duchess of Windsor on a north wall and sketch of Jacques Cartier (of Cartier valuables fame) on a 1911 outing to Delhi on a south wall. (Other clients of note over a years embody Gabrielle “Coco” Chanel, Marilyn Monroe, Arthur Conan Doyle and Karl Lagerfeld.)
For those unknown with a brand, it was founded in 1792 as a House of Martin, a association that specialized in box-making, trunk-making and packing. In 1845, a 17-year-old François Goyard was hired as an neophyte and he would go on to take over a association in 1853. The Goyards, according to a code behind story, were creatively log-drivers, a fact referenced in a Y-shaped trademark (the dots that make adult a chevron-like settlement designate piles of logs) as good as a Goyardine board element used in many of a pieces, desirous by a water-repellent garments ragged while pushing a logs downstream to a mill.
It’s suitable afterwards that a fabric is used in both a limited-edition pieces a maison is charity exclusively during a new boutique: a gold-colored chronicle of a Monte Carlo purchase (20 pieces sum offered for $3,025 each) and a turquoise-colored chronicle of a St. Louis receptacle (50 pieces total, $2,320 each).
While a Rodeo Drive flagship is new to a neighborhood, Goyard’s participation is not. The code has had a shop-in-shop during Neiman Marcus Beverly Hills for a final several years. (According to a association representative, that shop-in-shop attribute will continue.) Other U.S. doors embody a New York flagship, a Neiman Marcus Chicago shop-in-shop and freestanding stores in San Francisco and Miami.
Goyard Beverly Hills, 405 N. Rodeo Drive, Beverly Hills. (310) 237-5745.
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11:05 a.m.: This essay as updated to scold a year François Goyard took over a company. It was 1853 not 1852.
This essay was creatively published during 5 a.m.