Maison Goyard unpacks the trunks during a new Rodeo Drive flagship

August 22, 2017 - garden totes

Maison Goyard, a 225-year-old French oppulance luggage and accessories builder now identifiable by a particular Y-patterned motif, has picked Beverly Hills as a home of a second U.S. flagship store, a two-story, 1,400-square-foot space during 405 N. Rodeo Drive that non-stop for business on Aug. 18.

The garden-themed store only north of Brighton Way (it’s between Bulgari and Guess in a space before assigned by a Barbara Bui boutique) has a butter-yellow façade, a curtsy to a tone traditionally used to line Goyard trunks, and an interior allocated in immature trelliswork, coronet fixtures and mirrored panels. Clusters of potted palms and cactuses via and light streaming by skylights completes a decidedly Versailles-by-way-of-Huntington-Gardens vibe.

Smaller bags and accessories are displayed on a belligerent building (along with a label’s Chic du Chien operation of luxe collars, leashes, bowls and toys for �lite pooches, a collection that dates behind to 1890). Larger duffel bags and luggage are merchandised on a second floor, that is also home to a VIP space and a workroom, where a personalization of bags and accessories (one of a brand’s hallmarks) takes place.

Displayed on a upstairs walls are framed black-and-white photographs of some of Goyard’s famous customers alongside their stacks of superb trunks and suitcases: a 1956 print of a Duchess of Windsor on a north wall and sketch of Jacques Cartier (of Cartier valuables fame) on a 1911 outing to Delhi on a south wall. (Other clients of note over a years embody Gabrielle “Coco” Chanel, Marilyn Monroe, Arthur Conan Doyle and Karl Lagerfeld.)