Clare Vivier on Her New Brooklyn Boutique and Why She Doesn’t Have a M
January 29, 2016 - garden totes
Clare Vivier goes with her gut: either it’s conceptualizing new pieces, selecting a print for Instagram, or expanding her flourishing company, any preference is done with a clarity of a celebrity behind it. When it came to selecting a plcae for her latest outpost—opening Feb 18 in Brooklyn’s Cobble Hill—the engineer behind a appendage line Clare V. motionless she valued a place that felt some-more like home than anything else. She pronounced Brooklyn was a healthy subsequent step because, in further to saying that a vast partial of her e-commerce orders were being delivered there, a “Brooklyn woman” felt like a good fit for a brand. (O.K., so her tummy and some data.)
“I’m still a flattering tiny company, so we unequivocally wish to go where we know we’re going to have a business that adore a code instead of only holding risks and opening stores in pointless areas,” she said. “So Brooklyn felt like a unequivocally judicious subsequent step for us.”
Vivier’s personal proceed shows by in her Instagram comment (where she initial announced her skeleton to open a Brooklyn store), that is filled with as many images of friends and family as those of pieces from a Clare V. collection (often images are a multiple of all three). From this, it’s easy to erect an thought of who a Clare V. lady is: she’s a immature creative, someone who has given graduated from carrying things around in board receptacle bags though isn’t into a sincere standing symbolism of something like Celine or Prada. She appreciates peculiarity though eschews sincere trends, and is maybe a small bit preppy—but reduction in a nation bar way, and some-more in a tailored European way.
Vivier chose Cobble Hill as against to a some-more blurb though better-known Williamsburg given it reminded her of Silver Lake, a area in in Los Angeles where she non-stop her initial store: “People live there and emporium there and families are there and people are out walking dogs, ” she said, since Williamsburg “didn’t feel like a neighborhood.” She fell in adore with a new space, a light-filled storefront on Bergen Street in a cozy, brownstone-filled area. Part of a interest was being subsequent to an art core called a Invisible Dog, as good as a common garden space in a back.
Vivier avoids envisioning an ideal “Clare V. woman” during her pattern process, preferring instead to demeanour to a women she works with for inspiration. Vivier said, “I consider when we’re designing—we’re 4 people in my pattern studio and afterwards about 25 in a whole studio—I always consider about, Are we going to lift it? Are those girls going to lift it? That’s always my initial concern—and if we don’t wish to lift it, it doesn’t make it to a line.”
On a new revisit to a new store location, Vivier removed carrying a “great speak with some of a neighbors about being unequivocally village based—and not in a uncanny way, not too most like ‘Yeah, we all have barbecues on a weekend.’” She added, “It was only like, we know any other and we’re accessible with any other and we take caring of any other. And that felt unequivocally good to me.”